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(2022-2023)
(2022-2023)
CHANGE MANAGEMENT FOR THE SUPERFOOD CO
(2020 - 2021)
CLIENT :
TSC, GLOBAL EXPORTER OF PERUVIAN SUPERFOODS, BULK TRADING & WHITE-LABEL SERVICES
BUSINESS INNOVATION
CULTURE DESIGN
"Nicole is a natural entrepreneur with great versatility, commitment, and an innate gift for teaching. I learn a lot from her. Thank you.”
Alonso Hernandez, The Superfood Co Founder
(3/6)
LIMA, PERU
(CHALLENGE)
SCALING WITH ALIGNMENT
The Superfood Co was undergoing rapid expansion and needed a strong cultural foundation to keep the business aligned as it scaled across international markets.
(APPROACH)
FINDING THE CULTURAL CORE
We began by understanding the business environment, its essence and long-term vision. From there, we co-created the cultural foundation: purpose, values, vision and mission. These were then translated into daily behaviours through rituals and dynamics to make the culture tangible both inside and outside the organisation.
We also implemented a leadership assessment to address a deeper leadership challenge uncovered during the initial diagnosis. This helped align managers with the culture and provided actionable feedback for continuous growth and accountability.
(RESULT)
CULTURE AS A LEVER FOR GROWTH
Culture was used as a strategic tool to manage change and enable growth. This cultural foundation played a key role in securing a USD 100K investment from Duronco, the largest superfood importer in Mexico.
It also helped us design the organisational systems needed for internationalisation, embedding the company’s values into everyday operations across local and global teams, and ensuring brand alignment throughout the expansion.
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